Ipekyol&Co
A global fashion player that makes a difference with innovative solutions and adds value to the society in which it exists with great desire and belief, has incorporated the IPEKYOL&Co brand into its structure in order to take this success one step further in the field of accessories.
Client
Ipekyol Group
DELIVERABLES
Web Design Mobile App Motion Design Interaction Design Design Direction
Year
2024
Role
Creative Direction, Visual & Interaction Designer
Our target was creating a visually engaging and user-friendly design for İpekyol Group's new brand, İpekyol&Co, ensuring it reflects the brand’s elegant spirit. Collaborating closely with CEO Uğur Ayaydın and his team, we aimed to capture and convey the brand’s vision in the most accurate and compelling way.
Understanding the need for a visually compelling design, we meticulously shaped the brand’s identity in a way that reflects both İpekyol’s core values and İpekyol&Co’s elegant, accessory-focused aesthetic.
With a meticulously crafted responsive design, we developed an app that seamlessly adapts across all digital platforms, ensuring a cohesive and immersive brand experience. Every visual element was thoughtfully designed to align with İpekyol’s brand values, creating a refined and sophisticated digital presence. The result is a visually compelling world that not only embodies the essence of İpekyol but also elevates its identity in the digital space.
As a young and dynamic brand, motion plays a key role in visually expressing its core values. Thoughtfully designed natural and subtle transitions, along with a responsive, behavior-driven interface, allowed us to seamlessly reflect the brand’s elegant essence. By integrating motion as a fundamental design element, we enhanced the user experience while maintaining the sophistication that defines İpekyol&Co.
Large-scale visuals play a crucial role in conveying the brand’s essence by creating an immediate emotional impact and immersing users in its aesthetic world. Carefully curated imagery enhances storytelling, reinforcing the brand’s elegance, sophistication, and aspirational identity. The use of bold, high-quality visuals not only strengthens brand recognition but also elevates the overall experience, making the design feel more immersive and premium.
