Otokoç
We redesigned Otokoç’s digital experience with a focus on trust, clarity, and ease—core values essential to the second-hand car buying journey. By combining a refined visual identity with functional interaction design, we helped modernize and humanize the experience of buying and selling pre-owned vehicles online.
Client
Koç Group
DELIVERABLES
Responsive Website Mobile App
Year
2023
Role
Visual & Interaction Designer
Our visual system brings a sense of confidence and accessibility to the platform. A clean and structured layout, paired with a warm, neutral color palette and approachable typography, helps users feel at ease while making high-involvement decisions. The design balances professionalism with friendliness—reassuring both buyers and sellers throughout the process.
We optimized every step of the transaction flow to reduce friction. From vehicle comparison to loan calculation and reservation, each action was made more intuitive with guided steps and real-time feedback. The result is a seamless digital journey that supports informed decisions without overwhelming the user.
