Teknosa
The first technology-driven online marketplace, combining experience design, motion design, and development to seamlessly bring Teknosa’s mission and offerings to life. Through innovative web and mobile platforms, we create dynamic, engaging interactions that enhance user experience and strengthen brand identity.
Client
Teknosa
DELIVERABLES
Responsive Website Mobile App Motion Design Design Direction
Year
2021
Role
Visual & Interaction Designer
To support Teknosa’s shift from a traditional electronics retailer to a multi-brand marketplace, we reimagined the digital experience with a strong focus on interaction design. The challenge was to create a platform that could host a diverse range of categories while maintaining clarity and ease of navigation.
As Teknosa evolved into a marketplace, the brand’s visual identity also required a fresh yet familiar digital interpretation. We developed a design system rooted in clarity and adaptability—making deliberate choices in typography, spacing, and color usage to reflect the brand’s authority in tech while staying accessible and inclusive. From call-to-action states to product card behavior, every element was refined to support a fluid, modern shopping experience.
Our approach involved designing intuitive user flows, prioritizing discoverability, and minimizing cognitive load—ensuring users could effortlessly explore, compare, and purchase across various brands and product types.
Motion played a critical role in shaping the overall tone and rhythm of the interface. We implemented subtle yet expressive animations that enhance feedback, create hierarchy, and guide users through the experience with a sense of continuity. These micro-interactions were carefully crafted to strike a balance between utility and emotion—bringing warmth and responsiveness to a typically transactional space.
By aligning design with business goals, we enabled Teknosa to present a seamless and scalable platform that supports a growing network of sellers and product types. The result is not just a transformation in visual language, but a redefinition of how customers engage with the Teknosa brand in a more dynamic, responsive, and marketplace-driven ecosystem.
