Kaan Yurtbaşı — Visual Design & Consultant

®2025

Kaan Yurtbaşı — Visual Design & Consultant

®2025

Kaan Yurtbaşı — Visual Design & Consultant

®2025

Yataş Bedding

We reimagined Yataş Bedding’s digital presence to align with the brand’s core values of comfort, quality, and modern living. The new experience prioritizes clarity and calmness—mirroring the physical qualities of the products themselves.

Client

Yataş Grup

DELIVERABLES

Web Design Mobile App Motion Design Interaction Design Design Direction

Year

2024

Role

Creative Direction, Visual & Interaction Designer

Visually, we built a clean, elegant system using soft neutrals, generous whitespace, and refined typography—creating a digital environment that feels restful, curated, and trustworthy across all screen sizes.

Interaction design focused on creating a seamless browsing and decision-making flow. From choosing mattress types to exploring fabric textures, every step was simplified with thoughtful micro-interactions and visual cues.

Motion design played a subtle yet impactful role. Gentle transitions and tactile feedback echo the softness and tranquility associated with the Yataş brand, enhancing the emotional tone of the user journey.

To support a wide range of customer needs—from first-time buyers to returning users—we designed a flexible system that adapts to different shopping intents. Whether users are casually browsing or seeking specific solutions for better sleep, the experience responds with relevant guidance, clear categorization, and a consistent tone that reinforces trust.

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